FAQs for the Migration

Afterpay is becoming more easily accessible to Cash App users as part of Afterpay’s integration with Cash App.

This means we’re changing the Afterpay logo where it appears on your site to attract the 50M Cash App users* who do not use Afterpay while retaining your current Afterpay shoppers.

The new Afterpay assets for your site incorporate proven messaging and design to acquire Cash App users and continue transacting with Afterpay users.

Merchants who update Afterpay throughout their site will benefit from incremental sales and new customers from our total network.

* Definitions & Source: A Cash App active is defined as a monthly transacting active user with at least one transaction monthly. Actives eligible for Afterpay include account owners who are 18+ and non-business accounts as of 2024.

No. Cash App for Business is a product that enables small, often single proprietor businesses to set up a business profile to accept Cash App payments.

No. This update gives you access to Cash App customers through the existing Afterpay experience. You just need to update the brand - no other changes are needed.

Merchants with existing integrations will receive seamless updates, and Afterpay will complete all certifications before updates are made. We expect merchants will have minimal or no involvement with these changes, depending on how merchants displayed Afterpay.

The checkout experience will not change for the existing Afterpay customers. These customers will use the same login credentials, see the same checkout experience, and continue to service all orders via Afterpay.

Yes, we will make the necessary changes on your behalf if you use Afterpay Messaging. Please contact your Account Manager for specific questions.

Our Support Hub is available to help you take advantage of the new brand. Please view our Support Hub here.

Yes, we recommend coupling any site rebranding work with implementing Dynamic Messaging. Please speak to your Merchant Delivery partner for guidance.

No, customers won’t automatically get a Cash App account when they sign up for Cash App Afterpay.

No. When you pay with Cash App, you can use your balance. If you do not have enough money then you can pay with a linked debit card instead.

Cash App Afterpay customers’ payment instruments (cards) are unchanged.

Yes, this change does not change the way Cash App’s customers use Cash App to send, bank, and invest.

No, Cash App Afterpay is only available to customers over the age of 18.

There are three key touchpoints to show your customers:

• Product details

• Shopping cart

• Checkout pages

See our Cash App Afterpay Merchant Guidelines guidelines to learn about the customer experience.

See our Cash App Afterpay Merchant Guidelines guidelines to learn about the customer experience.

Throughout 2025, both Afterpay and Cash App will make this update clear to our combined 58M monthly transacting active customers. We will also launch scaled awareness campaigns to excite and attract even more customers for our merchants.

Cash App Pay and Cash App Afterpay will remain two separate products and integrations. See the What is Cash App Pay and What is Cash App Afterpay? page for details about the two products.

Cash App Pay is not affected by this change.

If you currently use Afterpay, your branding changes to Cash App Afterpay. See the Migrate from Afterpay to Cash App Afterpay page for specific information about your integration method and how to update your branding from Afterpay to Cash App Afterpay.

Yes. All orders are still being processed by Afterpay and will be reflected in the Business Hub.

The change is only applicable to the US (not inclusive of US territories). The experience will not change outside of the US, and the existing Afterpay brand will remain in place outside the US.

Yes.

There is access to the same analytics that you have today. All Afterpay orders are captured and reported in Hub/Portal/IQ.

No, we do not expect a decline in AOV thanks to our proprietary data and underwriting.

See our Migration Guides for all integration details related to this update.

You’ll receive emails about important updates on what is changing and when. Please make sure your contact information is up to date in your Merchant Hub.

We’re making this change to serve the total customer network of Afterpay and Cash App. Today, 50 million Cash App actives do not use Afterpay. This change allows Afterpay’s merchants to seamlessly transact with meaningfully more customers than ever before.

This change has been thoroughly tested and proven to attract new Cash App users while also retaining existing Afterpay users.

* Definitions & Source: A Cash App active is defined as a monthly transacting active user with at least one transaction monthly. Actives eligible for Afterpay include account owners who are 18+ and non-business accounts as of 2024.

Cash App Afterpay customers can still make CBT purchases. Cash App customers that are new to Cash App Afterpay will not see options to use CBT.

No, there is no effect on disputes.

Yes. Express Checkout continues to work the same as before.

No, the URL stays the same: https://portal.afterpay.com/us/login-email

OAuth continues to work the same as before.

The change is only applicable to the US (not inclusive of US territories). The experience will not change outside of the US, and the existing Afterpay brand will remain in place outside the US.

No. Pay Monthly continues to be available to Cash App Afterpay customers.

We recommend moving to the new brand as soon as possible.

No, there is no effect on refunds.

No, there is no effect on settlements.

This depends on your integration method. See the documentation specific to your integration method to learn about the rollout.

No, this is not possible today.

We use the customer data provided during the Create Checkout API call.

We recommend making any changes needed by March 17, 2025.